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Bachelor of Applied Management (Marketing and Sales)

STARTS: February 2021
Madras Street
Close Date: Accepted throughout the year
International Close Date: 22 January for February start, 23 June for July start

This programme will enable you to become a dynamic force in marketing by equipping you with a broad range of professional and marketing skills.

In your first year of study you will develop knowledge in business strategies and operations with core subjects in accounting, business communication, commercial law, business heritage, culture and sustainability, marketing, computing, management and applied research. You will focus on sales and marketing in the second and third years and will gain the specialist skills to be able to sell like a professional. Your study includes:

  • Consumer Behaviour - Develops knowledge of active marketing and communication strategies to reach consumer and organisation markets.
  • Market Development and Sales - Applies the principles and practices to successfully manage the sales function.
  • Marketing Planning and Control - Covers production of an operational marketing plan.
  • International Marketing - Develops understanding of global perspectives and challenges.
  • Strategic Marketing - Evaluates and cultivates strategic thinking capacity.

Cooperative Education Project - with this aspect of our programme you will work 'hands-on' within a real business environment applying your learning for a minimum of 400 hours. You will also complete a significant research project for your host organisation. a significant research project for your host organisation. Part-time up to 10 years.

Fees for 2020

Domestic costs
$6,320 - $7,140 per year
Indicative Student Services Fee
$320
International costs
$19,920 per year
International Levy
$523.50
Valid To
December 31, 2020

Fees for 2021

Domestic costs
$6,700 - $7,500 per year
Indicative Student Services Fee
$320
International costs
$20,520 per year
International Levy
$523.50
Valid To
December 31, 2021

University Entrance: NCEA Level 3 (60 credits at level 3 and 20 credits at level 2 or higher) which must include 14 credits at Level 3 in each of three approved* subjects and:

  • Literacy* - 10 credits at Level 2 or above, made up of 5 credits in reading, 5 credits in writing,
  • Numeracy* - 14 credits at Level 1 or above

OR New Zealand Certificate in Study and Career Preparation (Level 4) Ara Business and ICT Pathway or equivalent

Due to Covid-19 disruption, if you studied and achieved NCEA Level 3 during 2020, you only need 12 credits per Level 3 subject (i.e. total of 36 credits). Literacy and Numeracy requirements remain the same

If you have undertaken examinations other than NCEA (e.g. International Baccalaureate, Cambridge Examination), Ara will assess your qualification for academic entry equivalency.

* NZQA approved subjects: see http://www.nzqa.govt.nz/qualifications-standards/awards/university-entrance/

Still want to study but don't meet the Academic Requirements?

If you show that you have equivalent skills for tertiary study gained through study, work and/or life experience, you may be able to gain alternative entry.

Note: The number of courses you have to complete for this qualification may be reduced where you have relevant credits from previous study, or evidence of similar learning or experience in the workplace.

What if English is not my first Language?

If English is not your first language, we want to make sure that you will be successful in your chosen programme of study.

  • Please provide a result from a test or qualification on the acceptable alternatives English Proficiency Outcomes Chart.
  • If you are a New Zealand Citizen or Permanent Resident, complete an Admission and Enrolment form and Ara will contact you regarding a free assessment.
  • If you are not a New Zealand Citizen or Permanent resident, book an IELTS or other test through the Ara Examination Centre or in your home country.
  • IELTS scores used must be taken from a single IELTS Test Report Form and are valid for two years from the date of the test.
  • What if I have achieved NCEA Level 3 University Entrance?
  • You do not need to provide additional evidence of English Language skills.

Overall IELTS 6.0 Academic

  • 5.5 Listening
  • 5.5 Reading
  • 5.5 Writing
  • 5.5 Speaking

Funding assistance

If you face unexpected financial hardship during your studies, we have several funds that you can apply for. These are designed to enable you to continue your current course of study. We also have a wide range of scholarships and awards that can provide financial assistance.

Find out more
 
Core courses
 
Elective courses

Career opportunities

Graduates with this degree will be capable in roles like sales and marketing management, retail management, marketing research, market analyst, advertising, public relations, as well as international environments promoting global business campaigns or working for multinational corporations.

Study pathways

You can study any of our other graduate diploma in business to enhance your skills.

Recommended school subjects

  • English
  • Mathematics
  • Computing / ICT
  • Economics

Bachelor of Applied Management (Marketing and Sales)

PART-TIME - 3 Years

This programme will enable you to become a dynamic force in marketing by equipping you with a broad range of professional and marketing skills.

Information
Type Degree
Code CH3988
Next Starts February 2021
Application close date Accepted throughout the year
May be available for Study Visa? Yes
International application close date 22 January for February start, 23 June for July start
Credits 360
Level 7
Additional Equipment/Fees Advised before enrolment
May be eligible for Studylink? Yes
Available Part time Yes
May be eligible for Fees Free? Yes
Reference CH3988-SAMA

Fees for 2020

Domestic costs
$6,320 - $7,140 per year
Indicative Student Services Fee
$320
International costs
$19,920 per year
International Levy
$523.50
Valid To
December 31, 2020

Fees for 2021

Domestic costs
$6,700 - $7,500 per year
Indicative Student Services Fee
$320
International costs
$20,520 per year
International Levy
$523.50
Valid To
December 31, 2021
Enquire Now View Dates & Apply
Bachelor of Applied Management - Yr 1 - Feb 2021
Start date: 22 February 2021
Apply
Bachelor of Applied Management - Yr 1 - July 2021
Start date: 26 July 2021
Apply

With an internationally-recognised Ara qualification, the world is your oyster. Our graduates can be found working and making a difference across the globe…

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Credit Recognition

If you have work experience in this area, or a relevant prior qualification, you may be eligible for credit recognition towards this qualification.

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Documents

Area of Interest

Key Information for Students

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