Strategic Marketing
To enable ākonga to apply strategic thinking to complex marketing situations by evaluating and using analytical models and techniques to enhance marketing performance, and to understand the strategic role of marketing within contemporary organisations.
| Information | |
|---|---|
| Course Code | AMMK701 |
| Level | 7 |
| Credits | 15 |
Description
The learning outcomes for this course are:
Evaluate strategic marketing models and techniques for decision-making to improve marketing performance in competitive and culturally diverse business environments
Apply strategic thinking skills to analyse complex marketing situations for organisational success
Communicate strategic marketing decisions by collaborating within diverse teams to support implementation and control of marketing strategies in an organisational context
Delivered as part of the following programmes
- Bachelor of Applied Management (Event Management)
- Bachelor of Applied Management (Supply Chain Logistics)
- Bachelor of Applied Management (Marketing and Sales)
- Bachelor of Applied Management (Project Management)
- Bachelor of Applied Management (Business Transformation and Strategy)
- Bachelor of Applied Management (Hotel and Tourism Management)
- Bachelor of Applied Management (Operations and Product Management)
- Graduate Diploma in Marketing and Sales
- Bachelor of Applied Management (Human Resource Management)
- Bachelor of Applied Management