Marketing Intelligence
To enable ākonga to explore fundamental concepts of traditional and digital data and examines how these can be used to assist companies in their decision-making.
| Information | |
|---|---|
| Course Code | AMMI601 |
| Level | 6 |
| Credits | 15 |
Description
The learning outcomes for this course are:
Apply marketing research design principles and methodologies to address marketing problems in a business context
Analyse digital and traditional data to generate insights for marketing decision-making for an organisation
Apply marketing insights to solve complex marketing problems in business contexts
Delivered as part of the following programmes
- Bachelor of Applied Management (Event Management)
- Bachelor of Applied Management (Supply Chain Logistics)
- Bachelor of Applied Management (Marketing and Sales)
- Bachelor of Applied Management (Project Management)
- Bachelor of Applied Management (Business Transformation and Strategy)
- Bachelor of Applied Management (Hotel and Tourism Management)
- Bachelor of Applied Management (Operations and Product Management)
- Graduate Diploma in Event Management
- Graduate Diploma in Operations and Product Management
- Graduate Diploma in Marketing and Sales