Contemporary Issues in Marketing and Sales Practice
To enable ākonga to critically evaluate a range of current issues and trends and develop evidence-based marketing and sales solutions for business.
| Information | |
|---|---|
| Course Code | AMCM701 |
| Level | 7 |
| Credits | 15 |
Description
The learning outcomes for this course are:
Critically evaluate contemporary marketing and sales issues and trends in bi-cultural businesses in Aotearoa New Zealand and global business environments
Apply marketing and sales knowledge and skills to develop evidence-based solutions to current marketing challenges faced by organisations
Delivered as part of the following programmes
- Bachelor of Applied Management (Event Management)
- Bachelor of Applied Management (Supply Chain Logistics)
- Bachelor of Applied Management (Marketing and Sales)
- Bachelor of Applied Management (Project Management)
- Bachelor of Applied Management (Business Transformation and Strategy)
- Bachelor of Applied Management (Hotel and Tourism Management)
- Bachelor of Applied Management (Operations and Product Management)
- Graduate Diploma in Marketing and Sales
- Bachelor of Applied Management (Human Resource Management)
- Bachelor of Applied Management