Contemporary Issues in Event Management
To enable ākonga to critically evaluate contemporary event issues in an Aotearoa New Zealand context and apply event marketing strategies to a specific Aotearoa New Zealand based event.
| Information | |
|---|---|
| Course Code | AMEM701 |
| Level | 7 |
| Credits | 15 |
Description
The learning outcomes for this course are:
Apply relevant event marketing theories to support event performance or success in Aotearoa New Zealand
Critically evaluate contemporary challenges impacting Aotearoa New Zealand-based events
Critically evaluate issues and trends in the contemporary international event context to analyse their application to the Aotearoa New Zealand event industry
Delivered as part of the following programmes
- Bachelor of Applied Management (Supply Chain Logistics)
- Bachelor of Applied Management (Marketing and Sales)
- Bachelor of Applied Management (Project Management)
- Bachelor of Applied Management (Business Transformation and Strategy)
- Bachelor of Applied Management (Hotel and Tourism Management)
- Bachelor of Applied Management (Operations and Product Management)
- Graduate Diploma in Event Management
- Bachelor of Applied Management (Human Resource Management)
- Bachelor of Applied Management
- Graduate Diploma in Applied Management