Marketing Planning and Control
To enable ākonga to develop the skills and knowledge to manage marketing and sales in modern organisations.
| Information | |
|---|---|
| Course Code | AMMP601 |
| Level | 6 |
| Credits | 15 |
Description
The learning outcomes for this course are:
Analyse the role of marketing and sales in the modern organisation
Apply marketing and sales knowledge to produce an evidence-based operational marketing plan for a business
Evaluate marketing strategies and tactics, including kaupapa Māori approaches, within the Aotearoa New Zealand business context
Delivered as part of the following programmes
- Bachelor of Applied Management (Event Management)
- Bachelor of Applied Management (Supply Chain Logistics)
- Bachelor of Applied Management (Marketing and Sales)
- Bachelor of Applied Management (Project Management)
- Bachelor of Applied Management (Business Transformation and Strategy)
- Bachelor of Applied Management (Hotel and Tourism Management)
- Bachelor of Applied Management (Operations and Product Management)
- Graduate Diploma in Marketing and Sales
- Bachelor of Applied Management (Human Resource Management)
- Bachelor of Applied Management