Services Marketing
To enable ākonga to understand and apply core concepts of services marketing for business.
| Information | |
|---|---|
| Course Code | AMMK601 |
| Level | 6 |
| Credits | 15 |
Description
The learning outcomes for this course are:
Analyse service practices to deliver effective services in business settings
Evaluate the implications of a service marketing perspective for marketers in bicultural and multicultural contexts of Aotearoa New Zealand
Develop culturally responsive strategies to improve service quality, customer relationships and satisfaction to enhance business performance in a service-based organisation
Delivered as part of the following programmes
- Bachelor of Applied Management (Event Management)
- Bachelor of Applied Management (Supply Chain Logistics)
- Bachelor of Applied Management (Marketing and Sales)
- Bachelor of Applied Management (Project Management)
- Bachelor of Applied Management (Business Transformation and Strategy)
- Bachelor of Applied Management (Hotel and Tourism Management)
- Bachelor of Applied Management (Operations and Product Management)
- Graduate Diploma in Hotel and Tourism Management
- Graduate Diploma in Marketing and Sales
- Bachelor of Applied Management (Human Resource Management)