Bachelor of Applied Management (Marketing and Sales)
Become a dynamic force in marketing.
Please note that this programme is pending approval, but we are now accepting applications
This degree will equip you with a broad range of professional and marketing skills, that enable you to be a dynamic force in the world of sales and marketing and help businesses, and yourself, stand out in the crowd.
In your first year you’ll develop a depth of business knowledge and skills required for any commercial context. This includes skills in management, leadership, accounting, marketing, HR, law, economics and sustainability, as well as knowledge of Treaty of Waitangi/Te Tiriti o Waitangi.
Then across your second and third years you’ll dive deeper into marketing and sales, where you’ll develop an advanced understanding of the art of marketing in today’s fast-paced, ever-changing commercial landscape.
You’ll gain knowledge and skills in marketing management and strategy, including marketing planning, customer experience, B2B marketing, sales and communication, as well as international marketing and contemporary marketing issues.
Additionally, you’ll channel the knowledge and skills you acquire into a practical industry project for a local business or organisation, in which you’ll address business issues or advance business opportunities.
Part-time up to 10 years.
Fees for 2026
University Entrance as specified by the New Zealand Qualifications Authority (NZQA)
Or New Zealand Certificate in Study and Employment Pathways (Level 4) Open Pathway
Or a relevant qualification at Level 4 or above listed on the New Zealand Qualifications and Credentials Framework.
If you have undertaken examinations other than NCEA (e.g. International Baccalaureate, Cambridge Examination), Ara will assess your qualification for academic entry equivalency.
Still want to study but don't meet the Academic Requirements?
International applicants and applicants under 20 years old at the start of the semester in which their study will commence, who do not meet the stardard admission requirements stated above may apply for discretionary admission.
- To apply for discretionary admission you need to demonstrate readiness for study at the level of this programme.
Domestic Applicants over 20 years old at the start of the semester in which their study will commence, who do not meet the stardard admission requirements stated above may apply for special admission.
- To apply for special admission you need to demonstrate readiness for study at the level of this programme.
If you show that you have equivalent skills for tertiary study gained through study, work and/or life experience, you may be able to gain alternative entry.
Note: The number of courses you have to complete for this qualification may be reduced where you have relevant credits from previous study, or evidence of similar learning or experience in the workplace.
What if English is not my first Language?
If English is not your first language, we want to make sure that you will be successful in your chosen programme of study.
- Please provide a result from a test or qualification on the acceptable alternatives
- If you are a New Zealand Citizen or Permanent Resident, complete an Admission and Enrolment form and Ara will contact you regarding a free assessment.
- IELTS scores used must be taken from a single IELTS Test Report Form and are valid for two years from the date of the test.
- You do not need to provide additional evidence of English Language skills.
Overall IELTS 6.0 Academic
- 5.5 Listening
- 5.5 Reading
- 5.5 Writing
- 5.5 Speaking
Applicants who meet the entry requirements will be accepted into the programme in the order that completed applications are received.
Funding assistance
If you face unexpected financial hardship during your studies, we have several funds that you can apply for. These are designed to enable you to continue your current course of study. We also have a wide range of scholarships and awards that can provide financial assistance.
Find out moreCareer opportunities
Graduates with this degree will be capable in roles like sales and marketing management, retail management, marketing research, market analyst, advertising, public relations, as well as international environments promoting global business campaigns or working for multinational corporations.
Study pathways
You can study any of our other graduate diploma in business to enhance your skills.
Recommended school subjects
- English
- Mathematics
- Computing / ICT
- Economics
Bachelor of Applied Management (Marketing and Sales)
Become a dynamic force in marketing.
| Information | |
|---|---|
| Type | Degree |
| Code | CH3988 |
| Next starts | July 2026 |
| Application close date | Accepted throughout the year |
| May be available for Study Visa? | Yes |
| International application close date | 22 January for February start, 23 June for July start |
| Credits | 360 |
| Level | 7 |
| Additional Equipment/Fees | Advised before enrolment |
| May be eligible for Studylink? | Yes |
| Available Part time | Yes |
| Reference | CH3988-MKAS |
Fees for 2026
With an internationally-recognised Ara qualification, the world is your oyster. Our graduates can be found working and making a difference across the globe…
MoreCredit Recognition
If you have prior relevant experience or previous related study credits, you may be eligible for credit recognition towards this qualification.
Find out moreDocuments
- Admission & Enrolment Form PDF, 425 KB
- International Application Form PDF, 357 KB
Area of Interest
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