Finding my voice through design and culture: Lydia Iosefo

With roots in Tamarua, Mangaia, Lydia says family has always been at the centre of her creative journey.

"My family has always inspired my creativity and encouraged me to express myself. Their support has shaped not only my journey through study, but also the person I am today.

“Everything I've achieved has been built on the confidence they gave me to follow what I love."

After finishing high school, Lydia enrolled at Ara to build on her passion for art. During her studies, she developed her design skills while gaining confidence in her own creative style.

Along the way, she also formed friendships and connections that became an important part of her Ara experience.

One of the highlights was being involved in Ara's Pacific community.

"The Pacific spaces gave me a place where I felt welcomed, supported and connected.

They created opportunities for Pacific learners to come together, celebrate our cultures and feel proud of who we are."

Lydia says some of her favourite memories are the Pacific events held throughout the year.

"Yes, the food was always a highlight, but it was really the laughter, conversations and sense of belonging that made those moments so special."

Her studies also helped strengthen her connection to her Cook Islands heritage.

As she developed her own design style, Lydia found herself learning more about her
culture, traditions and stories. Bringing those influences into her work allowed her to create designs that felt personal and authentic.

Today, Lydia is working alongside her family, helping grow the family business while continuing to explore new creative opportunities.

"It's rewarding to use the skills I developed at Ara in a way that supports both my family and my future."

Looking ahead, Lydia hopes to see more Pacific people pursuing careers in design and the creative industries.

"We come from cultures that are rich in creativity, storytelling and artistry, yet there are still so few of us represented in the creative industries. Design gives us the chance to share our stories, celebrate our cultures and create work that reflects who we are."

For Lydia, creativity can take many forms.

"I believe everyone is creative. We just express it in different ways. For some, it's through music or performance. For others, it's through caring for people or serving their communities. For me, it's through visual storytelling and creating work that reflects my experiences, values and culture."

Her advice for future Pacific learners is simple.

"Don't be afraid to bring your culture into what you do. Your identity is your strength, and your perspective is something only you can share."

Looking back on her time at Ara, Lydia says her studies helped her grow as a designer while deepening her connection to culture, identity and community.

Through design, she has found a way to tell stories that matter to her, her family and her heritage.