Transform start-up ideas into viable businesses.
Equip yourself with the skills, tools and knowledge to confidently validate and commercialise business ideas with this new, hands-on course delivered in partnership with Ara’s centre for growth and innovation, Te Ōhaka.
Using well-accepted industry frameworks, you’ll work on a business idea that you’re passionate about, or one we help you develop through in-class idea generation exercises.
You’ll learn how to identify market problems and customer groups and how to develop your product or service while continuously engaging with customers and other stakeholders. You’ll also learn how to evaluate your idea and create a robust business case for it.
Topics covered include problem discovery and user profiling, idea validation, product development and testing, competitor analysis, business model and pricing, market validation and customer acquisition, legal requirements and financing, and digital business enablement.
|Estimated Time||12 Weeks|
Please note: You will be charged an associated external fee (if applicable) plus a portion of the compulsory Student Services Levy that supports our services available to students. For full information on the compulsory Student Services Levy, visit fees and finance.
How to Apply
To apply for one of our short courses, fill in a paper copy of our application form, available here, then either drop it in to your nearest campus or mail it to us at Enrolment Centre, Ara Institute of Canterbury, PO Box 540, Christchurch Mail Centre