Brand Activation
To enable ākonga to analyse and design communication experiences that activate audiences across both digital and physical environments.
| Information | |
|---|---|
| Course Code | BDCM701 |
| Level | 7 |
| Credits | 15 |
Description
The learning outcomes for this course are:
Analyse brand activation strategies in contemporary contexts.
Create a brand-informed activation strategy within the cultural context of Aotearoa New Zealand.
Evaluate integrated brand activation outcomes in relation to audience engagement and communication intent.