Retail Marketing
To enable students to critically evaluate and apply retail marketing concepts and strategies in a range of retailing environments
Information | |
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Course Code | AMRM700 |
Level | 7 |
Credits | 15 |
Description
Critically evaluate retail marketing concepts and strategies within contemporary retail settings.
Critically analyse marketing opportunities that would improve a retail business.
Apply and justify retail marketing concepts and strategies to an existing or new retail opportunity.
Delivered as part of the following programmes
- Bachelor of Applied Management
- Bachelor of Applied Management (Accounting)
- Bachelor of Applied Management (Business Information Systems)
- Bachelor of Applied Management (Innovation and Entrepreneurship)
- Bachelor of Applied Management (Marketing and Sales)
- Bachelor of Applied Management (Strategic Management)
- Graduate Certificate in Business Management
- Bachelor of Applied Management (Business Transformation and Change)
- Bachelor of Applied Management (Event Management)
- Bachelor of Applied Management (Supply Chain Logistics)