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Product Development

To enable students to critically evaluate and apply appropriate knowledge, tools and methods for ensuring the effective management of the cross-functional activities in new product and service development

Course Code AMPD700
Level 7
Credits 15


Critically evaluate the strategic role of products and New Product/service Development (NPD) within the business environment.

Critique frameworks for developing products and/or services.

Critically appraise opportunities for the development of new products and/or services.

Apply NPD processes and techniques in a practical context.

Critically evaluate NPD processes and techniques within the various stages and sub-stages of the generic NPD Process.