Brand Identity

To enable ākonga to evaluate and develop brand identities and visual systems that communicate values and narratives.

Information
Course Code	BDCM602
Level	6
Credits	15

Description

The learning outcomes for this course are:

Analyse how visual and written elements are used to construct brand identities.

Apply design principles to communicate coherent brand identities and stories across multiple media.

Justify brand identity outcomes in relation to intended audiences.