Persuasion

To enable ākonga to analyse communication problems and develop persuasive strategies intended to encourage audiences to modify their thinking or behaviour.

Information
Course Code	BDCM601
Level	6
Credits	15

Description

The learning outcomes for this course are:

Evaluate the key strategies of effective messaging to audiences.

Examine ethical considerations in the use of persuasion in visual communication within the cultural context of Aotearoa New Zealand.

Apply persuasive techniques to develop visual communication outcomes to influence audience attitudes and/or behaviour.

Justify persuasive designs.