Buyer Behaviour
The aim of this course is to develop the knowledge, skills, and competencies to apply buyer behaviour principles and processes in marketing contexts.
| Information | |
|---|---|
| Course Code | BSNS5502 |
| Level | 5 |
| Credits | 15 |
Description
The learning outcomes for this course are:
Apply buyer decision-making processes to different buyer behaviour contexts.
Apply internal, external, and situational buyer behaviour influences for different marketing contexts.