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Introduction to Marketing

The aim of this course is to develop the knowledge, skills, and competencies relevant to key marketing principles and processes for organisations and society.

Course Code BSNS5501
Level 5
Credits 15


The learning outcomes for this course are:

Examine the role of marketing in organisations and for society in Aotearoa New Zealand.

Apply marketing principles and processes to organisations and/or brands.

Apply principles of brand management to business products or services.