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Essential Skills for Marketing and Sales

To enable students to apply communication skills and tactical marketing activities in a range of marketing contexts

Course Code BMS504
Level 5
Credits 15


  • Apply the sales process.
  • Apply a range of tactical marketing activities.
  • Communicate persuasively and purposefully with customers and prospects to achieve marketing and sales outcomes.
  • Apply self-management and interpersonal skills for effective relationship management.

Delivered as part of the following programmes