Essential Skills for Marketing and Sales
To enable students to apply communication skills and tactical marketing activities in a range of marketing contexts
| Information | |
|---|---|
| Course Code | BMS504 |
| Level | 5 |
| Credits | 15 |
Description
- Apply the sales process.
- Apply a range of tactical marketing activities.
- Communicate persuasively and purposefully with customers and prospects to achieve marketing and sales outcomes.
- Apply self-management and interpersonal skills for effective relationship management.