Graduate Diploma in Sales and Marketing Graduate Diploma in Sales and Marketing

A-Z study guide
A photo of Emily using a laptop

Graduate DiplomaFull-time, 1 year | Part-time up to 4 years

Programme code

CH4003

Starts

February, July

Credits

120

Level

7

Domestic Applications due

Received all year

International Applications due

22 January for February start; 23 June for July start

Location

Christchurch - Madras Street

Annual Fees(indicative 2019)

Domestic

$6,420 - $7,140

International

$20,690

Course related costs

Advised before enrolment

About this programme

Gain theory and practical experience in the art of generating sales in today's competitive marketplace.

We live in a world full of consumerism with products, services and concepts constantly for sale in the marketplace. This qualification gives you an advanced understanding in the art of successful selling in today's competitive market.

In our graduate diploma you will gain an understanding of the concepts that make up successful market development and sales including areas such as buyer behaviour and communication strategies, marketing planning and control, international marketing and strategic marketing.

You will also have the chance to put your knowledge to the test in an industry project.

Career opportunities

By the end of this programme you will have developed the skills and knowledge in sales and marketing and can apply for jobs in sales and marketing management, retail management, marketing research, market analysis, advertising, public relations, global business and multinational corporations.

Study pathways

Complement this graduate diploma with our Graduate Diploma in Project Management.

Recommended school subjects

  • English
  • Mathematics
  • Computing / ICT
  • Economics

Programme structure

To complete this Graduate Diploma you are required to complete 120 credits. Please browse the guide below to view the course options currently available within this qualification.

Core courses
Elective Courses

To be a full time student you need to maintain a workload of 120 credits per year. We recommend you talk with us to ensure you choose electives to benefit your future career.

Entry requirements

Academic requirements
  • A bachelor's degree in any field excluding marketing and sales.

Alternative requirements
  • Still want to study but don't meet the Academic Requirements?

    If you show that you have equivalent skills for tertiary study gained through study, work and/or life experience, you may be able to gain alternative entry.

    Note: The number of courses you have to complete for this qualification may be reduced where you have relevant credits from previous study, or evidence of similar learning or experience in the workplace. Contact Ara for advice.

Additional requirements
English requirements
  • What if English is not my first Language?

    If English is not your first language, we want to make sure that you will be successful in your chosen programme of study. Please provide a result from a test or qualification on the acceptable alternatives English Proficiency Outcomes Chart .

    OR

    • If you are a New Zealand Citizen or Permanent Resident, complete an Admission and Enrolment form and Ara will contact you regarding a free assessment.
    • If you are not a New Zealand Citizen or Permanent resident, book an IELTS, Pearson or other test through the Ara Examination Centre or in your home country.

    IELTS scores used must be taken from a single IELTS test report form and are valid for two years from the date of the test.

    What if I have achieved NCEA Level 3 University Entrance?

    You do not need to provide additional evidence of English Language skills.

OVERALL IELTS REQUIREMENTS

6.0 ACADEMIC

SPEAKING

5.5

READING

5.5

WRITING

5.5

LISTENING

5.5
Acceptable Alternatives Chart

Next steps

To apply for this programme please:

  • complete an Admission and Enrolment Form or an International Application Form

Your on-the-job experience may count towards part or even all of this qualification. To learn more, contact our Centre for Assessment of Prior Learning (CAPL) .

Application documents

Credit recognition

If you have work experience in this area, or a relevant prior qualification, you may be eligible for credit recognition towards this qualification.