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A-Z study guide

Course code

BDVC622

Level

6

Credits

15.0

Estimated hours

150.0

To produce a multi-media campaign with a clear brand strategy and defined target group.

Learning outcomes

work in teams

apply creative thinking techniques to generate a variety of ideas

critique ideas within the context of a given brief

communicate and justify ideas to client presentation standards

reflect on and evaluate concepts and develop to publication standard.