Course Display

A-Z study guide

Course code

BDVC612

Level

6

Credits

15.0

Estimated hours

150.0

To create co-ordinated design outcomes for different media intended to engage and influence the behaviour of a specific audience through a strategy statement.

Learning outcomes

write a strategy statement that defines an audience, brand proposition and objective

critically assess specific methods of brand construction and communication

construct a concept-driven communication across different media that meets the objectives of a strategy statement.