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Branding and Persuasion 2

To produce a multi-media campaign with a clear brand strategy and defined target group

Course Code BDVC622
Level 6
Credits 15


  • Work in teams
  • Apply creative thinking techniques to generate a variety of ideas
  • Critique ideas within the context of a given brief
  • Communicate and justify ideas to client presentation standards
  • Reflect on and evaluate concepts and develop to publication standard.