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Branding and Persuasion 2

To produce a multi-media campaign with a clear brand strategy and defined target group

Course Code BDVC622
Level 6
Credits 15


work in teams

apply creative thinking techniques to generate a variety ofideas

critique ideas within the context of a given brief

communicate and justify ideas to client presentationstandards

reflect on and evaluate concepts and develop to publicationstandard.

Delivered as part of the following programmes