Skip to main content

Branding and Persuasion 1

To create co-ordinated design outcomes for different media intended to engage and influence the behaviour of a specific audience through a strategy statement

Course Code BDVC612
Level 6
Credits 15


write a strategy statement that defines an audience, brandproposition and objective

critically assess specific methods of brand construction andcommunication

construct a concept-driven communication across different mediathat meets the objectives of a strategy statement.

Delivered as part of the following programmes