Skip to main content

Branding and Persuasion 1

To create co-ordinated design outcomes for different media intended to engage and influence the behaviour of a specific audience through a strategy statement

Information
Course Code BDVC612
Level 6
Credits 15

Description

  • Write a strategy statement that defines an audience, brand proposition and objective
  • Critically assess specific methods of brand construction and communication
  • Construct a concept-driven communication across different media that meets the objectives of a strategy statement.