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Branding and Persuasion 1

To create co-ordinated design outcomes for different media intended to engage and influence the behaviour of a specific audience through a strategy statement

Course Code BDVC612
Level 6
Credits 15


  • Write a strategy statement that defines an audience, brand proposition and objective
  • Critically assess specific methods of brand construction and communication
  • Construct a concept-driven communication across different media that meets the objectives of a strategy statement.