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Radio Broadcasting

To enable students to develop the basic essential knowledge and skills in sound, text and vision necessary to function as a member of a team working in a commercial radio station

Information
Course Code BCRA500
Level 5
Credits 75

Description

  • Apply knowledge of key elements of current radio policy and practice in New Zealand to media activities.
  • Communicate effectively orally.
  • Apply knowledge of current programming theory to create and schedule appropriate elements in a commercial radio format.
  • Utilise foundational radio sales and promotional concepts to sell advertising and execute promotions.
  • Produce creative scripts to industry standards.
  • Work independently on production activities.
  • Demonstrate the personal and interpersonal knowledge, skills and attitudes required of an ethical media professional in a team environment.

Delivered as part of the following programmes