To enable students to develop the basic essential knowledge and skills in sound, text and vision necessary to function as a member of a team working in a commercial radio station
Apply knowledge of key elements of current radio policy and practice in New Zealand to media activities.
Communicate effectively orally.
Apply knowledge of current programming theory to create and schedule appropriate elements in a commercial radio format.
Utilise foundational radio sales and promotional concepts to sell advertising and execute promotions.
Produce creative scripts to industry standards.
Work independently on production activities.
Demonstrate the personal and interpersonal knowledge, skills and attitudes required of an ethical media professional in a team environment.