What's in a name?

News News & events

18 May 2016

 A new name is an exciting opportunity and we want to make sure everyone knows about it and understands it:

  • Recognition from employers: we have contacted a vast number of key employers, industry partners and professional associations advising them of our name change. Furthermore, as a vocational educational organisation we have ongoing relationships with many employers which means an ongoing and growing awareness of who we are and of our new name.
  • While name recognition may not be universal at present we are focused on this and you can be confident that employers will value Ara graduates. When applying for jobs if you already have a CPIT or Aoraki qualification you can add our new name to your CV, eg 'CPIT (now Ara Institute of Canterbury)'.
  • Ara continues to receive government funding and will continue to provide high quality education that is recognised by businesses and industry partners locally, national and internationally.
  • Ara transcripts: By exception, prior to a transcript being produced a graduate can request to have "formerly known as CPIT/Aoraki Polytechnic" added, if they were enrolled in the related programme prior to 2016.
  •  Ara meaning: In Māori Ara means 'pathway' and to 'arise'. This reflects our aspiration to be a responsive and inclusive provider of education that creates multiple opportunities for all, regardless of origin and destination.
  • The Māori phrase Ara rau, taumata rau means 'many pathways, many opportunities,' and references the many pathways to success indicating multiple levels in learning. This reflects the varied aspirations of our learners and recognises learning as being a lifelong undertaking.
  • The Ara logo illustrates the journey of learning and the summit of success, while also drawing inspiration from Māori tukutuku panelling, traditionally used to decorate Wharenui.
  • How did we get our new name: The Minister of Education, Skills and Employment made the decision to establish a new organisation on 12 November 2015. We immediately informed students, stakeholders and community of this decision. In the weeks following this the two Councils of CPIT and Aoraki Polytechnic worked together to decide on a new name, branding, and logo.  All decisions required ministerial approval and the legal trademarking processes were completed.