Graduate Diploma in Sales and Marketing Graduate Diploma in Sales and Marketing

Qualifications and courses Study options
A photo of Emily using a laptop
Apply Now

Graduate DiplomaFull time - 1 year, part time over 4 years

Annual Fees(indicative 2016)

Programme code



$6,150 - $6,700 per year


February, July





Course related costs

Advised before enrolment



Domestic Applications due

Received all year

International Applications due

22 January for February start; 23 June for July start


Christchurch - Madras Street


We live in a world full of consumerism with products, services and concepts constantly for sale in the marketplace. This qualification gives you an advanced understanding in the art of successful selling in today's competitive market.

In our graduate diploma you will gain an understanding of the concepts that make up successful market development and sales including areas such as buyer behaviour and communication strategies, marketing planning and control, international marketing and strategic marketing.

You will also have the chance to put your knowledge to the test in an industry project.

Programme structure

To complete this Graduate Diploma you are required to complete a minimum total of 120 credits. Please browse the guide below to view the course options currently available within this qualification.

Core courses
Elective Courses

To be a full time student you need to maintain a workload of 120 credits per year. We recommend you talk with us to ensure you choose electives to benefit your future career.

Entry requirements

Academic requirements
  • A Bachelor's degree in any field excluding sales and marketing.

Alternative requirements
  • Level 6 or 7 Diploma and relevant work and/or life experience (equivalent to a Bachelor's degree)
    or Evidence of equivalent practical, professional or educational experience eg 3 - 5 years full time work experience (relevant to business studies)
Additional requirements
English requirements
  • If English is not your first language you may also be required to provide evidence of your English language skills as listed below. If you have no evidence of your English language skills and are a New Zealand citizen or permanent resident, contact us for an assessment.

    Note: If you have achieved NCEA Level 3 University Entrance requirements you are not required to provide evidence of English Language Skills.










Acceptable Alternatives Chart

Next steps

To apply for this programme please:

  • complete an Admission and Enrolment Form or an International Application Form

Your on-the-job experience may count towards part or even all of this qualification. To learn more, contact our Centre for Assessment of Prior Learning (CAPL) .

Application documents

Career opportunities

By the end of this programme you will have developed the skills and knowledge in sales and marketing and can apply for jobs in sales and marketing management, retail management, marketing research, market analysis, advertising, public relations, global business and multinational corporations.

Study pathways

Complement this graduate diploma with our Graduate Diploma in Project Management.

Recommended school subjects

  • English
  • Mathematics
  • Computing / ICT
  • Economics