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Bachelor of Applied Management (Marketing and Sales)

DegreeFull time – 3 years, part time and evening options available.

Annual Fees(indicative 2018)

Programme code

CH3988

Domestic

$6,030 -$6,600 per year

Starts

February, July

International

$18,770+ $500 text book costs

Credits

360

Course related costs

Advised before enrolment

Level

7

Domestic Applications due

Received all year

International Applications due

22 January for February start, 23 June for July start

Location

Christchurch - Madras Street, Online*

Content

Become a dynamic marketing force with our qualification, giving you all of the professional tools you need to successfully identify local and international markets, and establish enduring business and consumer relationships.

In your first year of study you will develop knowledge in business strategies and operations with core subjects in accounting, business communication, commercial law, business heritage, culture and sustainability, marketing, computing, management and applied research. You will focus on sales and marketing in the second and third years and will gain the specialist skills to be able to sell like a professional. Your study includes:

  • Consumer Behaviour - Develops knowledge of active marketing and communication strategies to reach consumer and organisation markets.
  • Market Development and Sales - Applies the principles and practices to successfully manage the sales function.
  • Marketing Planning and Control - Covers production of an operational marketing plan.
  • International Marketing - Develops understanding of global perspectives and challenges.
  • Strategic Marketing - Evaluates and cultivates strategic thinking capacity.

Cooperative Education Project - with this aspect of our programme you will work 'hands-on' within a real business environment applying your learning for a minimum of 400 hours. You will also complete a significant research project for your host organisation. a significant research project for your host organisation.

* - The online offering is available through TANZ eCampus

Credit recognition

If you have work experience in this area, or a relevant prior qualification, you may be eligible for credit recognition towards this qualification.

Programme structure

To complete this Degree you are required to complete a minimum total of 360 credits. Please browse the guide below to view the course options currently available within this qualification.

Core courses
Elective Courses

To be a full time student you need to maintain a workload of 120 credits per year. We recommend you talk with us to ensure you choose electives to benefit your future career.

Entry requirements

Academic requirements
  • NCEA Level 3 (60 credits at Level 3 and 20 credits at Level 2 or higher) which must include 14 credits at Level 3 in each of three approved* subjects and

    • Literacy* - 10 credits at Level 2 or above, made up of 5 credits in reading, 5 credits in writing and
    • Numeracy* - 10 credits at Level 1 or above (specified achievement standards, or unit standards 26623, 26626, 26627)

    Note: Students who have undertaken examinations other than NCEA (eg International Baccalaureate, Cambridge examination) should contact us for requirements.

    * NZQA approved subjects: see http://www.nzqa.govt.nz/qualifications-standards/awards/university-entrance/

Alternative requirements
  • Evidence of literacy, numeracy and an ability to study at the appropriate level. This can be through study, work and/or life experience. Literacy and numeracy assessments are available.

Additional requirements
English requirements
  • If English is not your first language you may also be required to provide evidence of your English language skills. If you have no evidence of your English language skills and are a New Zealand citizen or permanent resident, contact us for an assessment.

    Note: If you have achieved NCEA Level 3 University Entrance requirements you are not required to provide evidence of English Language Skills.

OVERALL IELTS REQUIREMENTS

6.0 ACADEMIC

SPEAKING

6.0

READING

6.0

WRITING

6.0

LISTENING

6.0
Acceptable Alternatives Chart

Next steps

To apply for this programme please:

  • complete an application form

If you don't meet the criteria for entry into this programme, we can help you meet entry level with our foundation and bridging programmes.

Your on-the-job experience may count towards part or even all of this qualification. To learn more, contact our Centre for Assessment of Prior Learning (CAPL) .

Application documents

Career opportunities

Graduates with this degree will be capable in roles like sales and marketing management, retail management, marketing research, market analyst, advertising, public relations, as well as international environments promoting global business campaigns or working for multinational corporations.

Study pathways

You can study any of our other graduate diploma in business to enhance your skills.

Recommended school subjects

  • English
  • Mathematics
  • Computing / ICT
  • Economics