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A-Z study guide

Course code

AMIB600

Level

6

Credits

15.0

Estimated hours

150.0

To enable students to examine the nature of creativity and innovation within a business environment. Students will learn how to use innovation to establish and maintain competitive advantage in increasingly unpredictable business environments.

Learning outcomes

Analyse the role of innovation in competitive business environments.

Identify and evaluate the key features of innovative organisations.

Appraise models through which innovation is managed.

Analyse an existing organisation and make recommendations about ways to optimise innovation.