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A-Z study guide

Course code

AMRM700

Level

7

Credits

15.0

Estimated hours

150.0

To enable students to critically evaluate and apply retail marketing concepts and strategies in a range of retailing environments.

Learning outcomes

Critically evaluate retail marketing concepts and strategies within contemporary retail settings.

Critically analyse marketing opportunities that would improve a retail business.

Apply and justify retail marketing concepts and strategies to an existing or new retail opportunity.