Course Display

A-Z study guide

Course code

AMEM700

Level

7

Credits

15.0

Estimated hours

150.0

To enable students to apply current theory and practice in analysing, planning, monitoring, evaluating and controlling the marketing efforts related to events.

Learning outcomes

Apply marketing theory to the marketing concept for an event and outline how the business plan, marketing plan, and marketing communication strategy interrelate.

Critically evaluate the different types of marketing communication messages as applied to different stages of the communication process and the media used to convey them.

Apply knowledge of communication vehicles and objectives to a marketing communication plan.

Apply relevant event marketing theories to a sponsorship plan for a specific event.