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A-Z study guide

Course code

AMCB644

Level

6

Credits

15.0

Estimated hours

150.0

Students will understand buyer behaviour and develop appropriate marketing communication strategies to reach consumer and organisation markets.

Learning outcomes

Describe and examine the buyer decision making process influences on marketing strategies for target market(s).

Identify and evaluate target market(s) and select a positioning strategy to target the chosen market segment(s).

Design, evaluate and integrate suitable marketing communication strategies and tactics for a desired market, to achieve the desired market position.