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A-Z study guide

Course code

AMCE600

Level

6

Credits

15.0

Estimated hours

150.0

The aim of this course is to develop student's knowledge and understanding of the importance of event catering to the hospitality sector. This course researches and critiques a range of event catering, and students will analyse the extent and type of planning required to implement and manage such events. Students will develop the necessary management skills required to organise, plan, manage, market and implement a specific catering event, ensuring both customer satisfaction and profitability.

Learning outcomes

Critique the nature and types of events related to the hospitality sector.

Evaluate event catering as a marketing tool and as a planning strategy for destinations.

Demonstrate skills in organising and marketing catering events to various target audiences.

Maximise the economic benefits of catering events while avoiding or reducing costs and negative impacts.

Analyse the impact of catering events.