Big Idea tells youth – Help shape Christchurch

News News & events

25 Sep 2012

Under 25 year-olds, your time has come. In the coming months the Big Idea competition will seek concepts from Canterbury’s young people for a large-scale, youth-oriented project.

The Big Idea, created by the CPIT Foundation, aims to revitalize the area around CPIT from Moorhouse Avenue north. “The focus is to make that area, the doorstep of CPIT, a really exciting place for young people,” CPIT Foundation Chair Carl Pascoe said.

“Young people can feel alienated from decision making but this is a chance for them to contribute very directly and effectively to the new Christchurch. We don’t know yet just how big the winning Big Idea will be, so it’s a very exciting project for everyone involved.”

Reaching every person under 25 in Canterbury with news about the Big Idea competition is the challenge set out for the winners of the project’s first round.

In the first round of the Big Idea student competitors from CPIT submitted concepts for marketing the Big Idea competition to young people. Two teams of students from CPIT shared in the $5000 first round prize and will now work with communications and branding agencies Convergence and Strategy to finalise their designs. The marketing campaigns will roll out from next month.

Duo Katrina Roxburgh and Kirstie Jones impressed the Big Idea committee with their design approach and their slogans: ‘The big wigs have had their say, now it’s your turn with a Big Idea’ and ‘Help shape your city’.

James Kelly also impressed with his “depth of thinking” according to Pascoe and his campaign’s compatibility with the other team’s ideas.

Under 25s can enter the Big Idea competition before early December with a standout youth event, facility, project or concept for the area. “Don’t assume the winning concept will be a building.” Pascoe said. “We don’t want to prejudge or assume what it will be”

Finalists will present their ideas to key decision makers in early December. The winner receives $5000 and the CPIT foundation will help to bring the project to life.