PITCH 2015 perfect
Know your market and who you are as a designer is the best advice one of CPIT's most successful fashion graduates could give to up and comers who displayed their wares at the institute's recent 2015 PITCH Fashion Show.
CPIT Diploma in Fashion Technology and Design graduate Georgia Alice Currie returned to the institute where her fashion journey began, making her debut as a judge at this year's event, which was held in the Madras Street campus Te Whareora.
"Your line needs to tell a story and your clothing needs to be inspiring. You need to become your brand in this fast-paced industry and you need to know who you are selling to. You have to be hungry and ready for the hustle."
PITCH perfect: CPIT fashion programme leader Niki Chrisp with this year's PITCH Fashion Show judges, Ballantynes Contemporary Lounge buyer Megan McKee and multi-award winning CPIT fashion graduate and top designer, Georgia Alice Currie.
Award-winning Currie launched her own fashion brand, Georgia Alice in 2013, following her graduation in 2011. She paid tribute to the technical skills taught to her by fashion programme leader Niki Chrisp, which set her on the path to learn how to function as a designer in the real world.
She said the newly launched CPIT Bachelor of Design (Fashion Technology and Design) was going to give students more expertise and opportunities to sell themselves, particularly the course's business skills component.
Her co-judge Ballantynes Contemporary Lounge buyer Megan McKee spoke to students earlier this year about how to pitch and market their line. This was her third year judging the event.
"A designer needs to know who they're designing for before they come up with a concept."
On Mondays, we pray: CPIT Diploma in Fashion Technology and Design student Annie Davies' took out this year's PITCH industry award with this stark androgynous line, which was inspired by the mystery surrounding Orthodox Jews and the charm of 1950s work wear. Photo: Dave Richards
Both judges were impressed with the standard of this year's PITCH. While first and second year award students also showed their work, it was the night for third year diploma students to shine with Annie Davies taking out the Purfex Dressform CPIT Industry Design Award with her 11-piece line "On Mondays, we pray".